About this program

  • Credential Awarded: 1 Year Graduate Certificate
  • Code: 1785 P1785
  • Delivery Length: 1 Year
  • Online Program Delivery (What's this?)
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Overview

Are you a beer, wine or spirit enthusiast who wants to pursue a professional career in the thriving alcoholic beverage industry?

As a Beverage Business Management graduate, you have a robust knowledge of all aspects of the alcoholic beverage industry including business, retail, export, marketing, legal and regulatory environment.

Highlights
  • Flexible asynchronous (accessible any time) course delivery allows students to balance work with family obligations which allows them to complete school work at a time that is convenient for them.
  • Reputation: Delivered by the world-renowned School of Wine, Beer, and Spirits.

  • Proven Success: Over 15 years of history and hundreds of successful graduates.

  • Career Impact: Prepares students for roles in management, sales, trade, and hospitality.

  • Quality Instruction: Faculty with decades of industry experience using modern learning designs (UDL and BOPPPS).

Career Opportunities
  • Beverage alcohol agency sales
  • Customer service and Events leader
  • Export sales
  • Industry trade marketing
  • Corporate sales liaison
  • Retail operations management
  • Tasting room management
  • Wine, beer, spirits club management
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Courses

Term one (2026 Fall)
Code Course Name Credits
BEVB9101 Sensory Evaluation of Beer, Spirits and Wines 6
BEVB9114 Foundations of Sales and Marketing 6
BEVB9106 The Legal and Regulatory Environment of the Beverage Alcohol Industry 3
BEVB9107 Managing Human Resources and Accounting 6
BEVB9113 Essentials of Beverage Alcohol Production 3
Term two (2027 Winter)
Code Course Name Credits
BEVB9109 Product Quality Analysis in the Beverage Alcohol Market 3
BEVB9110 Data Analytics and Insights 6
BEVB9115 Destination Tourism and Tasting Room Management 6
BEVB9117 Nation vs. Corporation: Developing Business in a Global Beverage Alcohol Landscape 6
BEVB9116 Sustainability in the Beverage Alcohol Supply Chain 3
Learning Outcomes Term: 1264
  1. Position beverage alcohol products appropriately in local and global markets using current techniques, including but not limited to merchandising, brand management, marketing, and analytics of consumer behavior.

  2. Comply with applicable provincial, federal and international regulatory and trade requirements to produce, package and distribute alcoholic beverages safely and legally.

  3. Develop strategies to maximize market opportunities and increased tourism using gastronomy and hospitality events, experiences and practices.

  4. Apply best business practices and strategies related to financial and human resource management in the beverage alcohol industry.

  5. Evaluate the range of styles and quality levels/attributes of alcoholic beverages.

  6. Investigate/Interpret the many factors of production that lead to the range of styles and qualities of alcoholic beverages.

  7. Manage inventory, supplier relationships and the procurement of goods and services according industry best practices and financial and regulatory constraints.

  8. Apply entrepreneurial strategies to identify and respond to new local and global opportunities in the alcohol beverage industry.

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Admission Requirements

  • Ontario College Diploma (or equivalent) or Bachelor’s Degree and
  • Proof of English proficiency
Selection and Ranking

Testing or other supplemental evaluation may be required.

Learn more about admission decisions.

Note

Most private college courses and/or credentials are not acceptable as admission requirements for Niagara College programs.

Please contact the Admissions office at [email protected] for assistance.

Program Requirements
Transportation
  • Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
  • Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
Computer/Technology Requirements

In order to successfully complete studies at Niagara College, it is recommended that each student have access to a personal computer or laptop. Niagara College’s Open Access Labs offer computers on campus, but availability cannot be guaranteed and some program software may not be available on open access computers. If there are additional computer/technology requirements they will be identified on this page.

COVID-19 has impacted the delivery type (online vs on-campus) and computer/technology requirements of many Niagara College programs. Due to the fluid nature of the COVID-19 situation, computer/technology requirements may be subject to change.

All costs associated with program requirements are the responsibility of the student.

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Availability

Note: Online Program Delivery

The delivery of this program is online only for all intakes.

Domestic Applicants Apply
International Applicants Apply
Legendfor intake status table
Open

Accepting applications

Waitlisted

Eligible applications will be placed on a waiting list

Closed

Not accepting applications

Suspended

No longer offered this term

The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

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Tuition

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