Niagara College

Description:

Food and Beverage tourism is a growing sector within destination marketing due to its experiential potential. This course explores destination tourism from the perspective of tasting room operations within the beverage alcohol industry. Students will learn to design immersive visitor experiences, manage tasting room operations, and utilize tourism strategies to foster brand loyalty and drive revenue. Topics include hospitality, event planning, compliance, customer engagement, trends, merchandising, and sustainable practices.