Baron Mag reported on a new initiative launched by NC designed to lower the failure rate of entrepreneurs in the beverage sector — a market widely recognized as highly competitive and difficult to enter.
Developed through the College’s Food and Beverage Innovation Centre (FBIC) and Business and Commercialization Innovation Centre (BCIC), the program offers Canadian SMEs comprehensive support ranging from product formulation to commercialization strategy. The goal is to better guide companies through the critical stages between the initial concept and market launch, a phase where many startups fail due to technical, regulatory or financial barriers.
Read the May 26 article here.
