A July 21 article in Stockwatch announced that International Zeolite Corp. (IZ) has entered an agreement with Niagara College Business & Commercialization Innovation Centre (BCIC).
Under the terms of the agreement BCIC will provide market intelligence, business strategy, promotional plans, media strategy, branding and e-commerce strategy for all of International Zeolite’s consumer products.
In thr article, Mark Pearlman, President and CEO of International Zeolite mentions that, “Niagara College is recognized as one of Canada’s top research academic institutions, and with their guidance and support IZ will gain a competitive edge in marketing its solutions to consumers through e-commerce, driving a new revenue stream to complement the commercial revenue streams currently under development.”
Read the July 21 article here.
