Course Catalogue
Principles of Consumer Behaviour
Course Code:
MKTG1221P
Credits:
3
Term:
2025 Fall
The psychological aspects of consumer behaviour are examined in order to better understand your target market as consumers. Needs and motivation, risk perception, group dynamics, attitudes, and the consumer decision-making process are discussed. Case studies apply consumer psychology to the formulation of marketing plans and sales presentations.
Course Outline
Prerequisites
Prerequisites are course(s) that must be completed first prior to enrolling in this course.
Equivalencies
Equivalencies are courses which are viewed as equal to the course material of the original course.
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