The launch of Niagara College’s newly rebranded NC Craft beverage line earned coverage from the NOTL Local, which highlighted the official unveiling event held at the College’s Wine Visitor + Education Centre, that will become the Niagara College Craft Beverage Centre.
The article noted that the NC Craft brand brings together the College’s student-produced wines, beers, spirits and ciders under a single identity, reflecting the innovation, expertise and hands-on learning that define NC’s renowned craft beverage programs.
President Sean Kennedy is quoted in the article: “When we only had the wine program, everything was wine-focused. But we’ve had the brewmaster program for 15 years and the distillery program for seven. At this one centre, visitors can try our wine but also enjoy beer, cider and our distilled products. And we realized it was time to unify that in a cohesive way.”
Read the June 3 article here.
