Digital Journal published a re-release on July 17 from Xebra Brands, announcing their engagement with MPC Co, a leading consulting group in the cannabis industry. Led by founder and principal Melise Panetta, who serves as a strategic advisor to Niagara College’s Cannabis Production program and lectures at post-secondary institutions such as Niagara College, MPC Co will play a key role in facilitating Xebra Brands’ rapid expansion into the Mexican cannabis sector and the US market. Panetta will also contribute significantly to the development of comprehensive marketing, sales, and consumer strategies for Xebra Brands.
Read the July 17 re-release here.
