About this program
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Credential Awarded: 3 Year Advanced Diploma
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Campus: Niagara-on-the-Lake
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Code: 0491 P0491
Who are you?
- I am a domestic applicant. *
- I am an international applicant.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements.
- Check the Availability tab to see whether or not the program is accepting applications, and what start dates are available.
- Complete an application online through ontariocolleges.ca.
- Our Admissions Office will acknowledge your application has been received and will provide you with your NC Student ID number and details on your next steps.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements. Official, translated high school and/or post-secondary transcripts, proof of graduation and proof of English proficiency will be required.
- Check the Availability tab to see whether or not the program is accepting International applications, and what start dates are available.
- For next steps in the application process please visit international.niagaracollege.ca/how-to-apply/.
- Complete an application online through our Online Application Form.
- Niagara College will send you or your agent a confirmation of receipt via email within 48 hours of receiving your application.
By Email
Reach out to us using our contact form and we'll respond within regular business hours.
Contact UsOne-on-One Session
Have questions about this program or NC? Speak with a friendly Student Recruiter!
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Register for an Info SessionOverview
Are you looking for a dynamic career in marketing and want to gain the skills and competitive edge to succeed in this exciting industry?
Take your future to the next level with the three-year Business Administration – Marketing (Co-op) program. This comprehensive program combines advanced marketing theory with hands-on, real-world experience through a paid co-op work term, giving you a competitive edge in the job market.
You’ll develop expertise in strategic planning, digital marketing, market research, branding, and sales management—skills that are essential for success in today’s fast-paced business environment. Whether your goal is to work for a major corporation, a non-profit organization, or start your own business, this program provides the knowledge, experience, and industry connections to launch a rewarding marketing career.
Courses
| Code | Course Name | Credits |
|---|---|---|
| COMM1133 | Writing Strategies | 3 |
| INTL1100 | Fundamentals of International Trade | 3 |
| MKTG1301 | Principles of Marketing | 3 |
| OPER1401 | Operations Management I | 3 |
| PERS1301 | Human Resources Management | 3 |
| MICR1493 | Computer Applications | 3 |
| Code | Course Name | Credits |
|---|---|---|
| ACCT1198 | Financial Accounting Concepts | 3 |
| COMM1340 | Business Communications | 3 |
| ECON1441 | Principles of Economics | 3 |
| MATH1206 | Mathematics of Finance | 3 |
| MICR1583 | Spreadsheet Applications | 3 |
| MKTG1320 | Professional Selling I | 3 |
| Code | Course Name | Credits |
|---|---|---|
| MKTG1221 | Principles of Consumer Behaviour | 3 |
| MKTG1510 | Business to Business (B2B) Marketing | 3 |
| ACCT1300 | Managerial Accounting | 3 |
| MKTG1311 | Integrated Marketing Communication | 3 |
| MKTG1512 | Sales and Marketing Strategy | 4 |
| MKTG1511 | Digital Marketing | 3 |
| Code | Course Name | Credits |
|---|---|---|
| MKTG1608 | Marketing Research | 3 |
| MICR1510 | Creative Content Design | 3 |
| MKTG1503 | Marketing Management | 3 |
| MKTG1420 | Professional Selling II | 3 |
| MKTG1621 | Social Media Marketing | 3 |
| Elective Information | ||
|
Completion of additional General Education elective 1 course required |
||
| Code | Course Name | Credits |
|---|---|---|
| COOP1410 | Co-op Work Term I | 0 |
| Code | Course Name | Credits |
|---|---|---|
| MATH1310 | Statistical Concepts | 3 |
| DATA1100 | Introduction to Business Analytics | 3 |
| ENTR1123 | Entrepreneurship | 3 |
| MKTG1222 | Retailing | 3 |
| MKTG1632 | Business Strategy | 3 |
| MKTG1631 | New Product Development | 3 |
| Code | Course Name | Credits |
|---|---|---|
| INTL1330 | International Communications and Protocol | 3 |
| MGMT1100 | Management Principles | 3 |
| MKTG1620 | Public Relations and Event Management | 3 |
| MKTG1618 | Marketing Capstone Course | 3 |
| SOCL1430 | Equity, Diversity and Inclusion in Canada | 3 |
| Elective Information | ||
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Completion of additional General Education elective 1 course required |
||
Learning Outcomes Term: 1254
Develop a marketing plan that will meet the needs or goals of a business or organization.
Develop an integrated marketing communication plan for marketing of a product, concept, good, or service based on an identified market need or target.
Determine strategies for the development of new and/or modified marketing concepts, products, goods, and/or services that respond to evolving market needs.
Determine strategies for the efficient and effective placement/distribution of a product, good, and/or service that respond to an evolving market.
Determine the impact of using different marketing strategies for a product, concept, good and/or service, on the finances, return on investment (ROI), and business goals of an organization.
Analyze the viability of a concept, product, good, and/or service in local, national or global markets.
Conduct market research to provide information needed to make marketing decisions.
Communicate marketing information persuasively and accurately in oral, written, graphic and interactive media formats.
Plan, prepare and deliver an effective sales presentation or pitch to address the needs of the client.
Develop strategies with clients, customers, consumers, co-workers, supervisors, and others to maintain and grow working relationships.
Develop learning and development strategies to enhance professional growth in the field.
Apply entrepreneurial strategies to identify and respond to new career opportunities that might include contract employment, and self-employment initiatives.
Apply and contribute to a framework of organizational policies and practices, when conducting business of the organization.
Apply the principles of business ethics and corporate social responsibility to business decisions.
Admission Requirements
Ontario Secondary School Diploma (OSSD), or equivalent including the following required course(s):
- English – any Grade 12 (C) or (U), or equivalent
Recommended Courses and/or Skills:
These courses and skills may help you succeed academically in this program, but they are not required for admission.
- Mathematics – any Grade 12 (C) or (U)
Selection and Ranking
Applications are evaluated based on the published admission requirements. When the applicant provides proof of meeting the requirements, an offer of admission can be issued, provided space is available in the program.
Learn more about admission decisions.
Program Requirements
Transportation
- Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
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Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
Computer Requirements
Students are responsible for ensuring that they have a Microsoft Windows-based desktop or laptop that meets or exceeds the following general requirements:
- A desktop or laptop running on an updated Microsoft Windows operating system (Windows 11 recommended).
- Minimum 256GB SSD storage and 8 GB memory (note that 16 GB memory is strongly recommended).
- An integrated or peripheral video camera, microphone, and speaker system.
- Reliable internet connectivity with Broadband capabilities. A minimum download speed of 10 – 50 Mbps is recommended.
Niagara College may not be able to provide support for systems different than the above specifications as provided software may not operate properly. Academic software for your courses will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.
Note: We do not provide support for Chromebooks or Apple products. (learn more)
The technology requirements indicate there is no support for Chromebooks or Apple products. Can I still take my program if I have a Macbook or Chromebook?
For most programs, the recommendation is to have a MS Windows 11 computer for an optimal experience and for ease of downloading academic software. The reliability of remote connections to college computers and software cannot be guaranteed for Macbook and Chromebook users.
The Microsoft Office suite products that are available free to Niagara College students though Office 365 do have versions that work with Macbooks and Chromebooks, and most internet-based applications will work as well. However, some program-specific software is designed to run on Windows 10/11, and the successful download of these applications cannot be guaranteed.
Our Learning Management System (LMS) at Niagara College is Brightspace, and while students can access Brightspace through an internet browser, for some assignments and tests there is a layer of security that uses a proctored browser. The proctored browser will not function on Macbooks or Chromebooks.
Students assume the risk of a compromised virtual experience if they choose to participate without the recommended technology.
Computer/technology requirements may be subject to change without notice.
All costs associated with program requirements are the responsibility of the student.
Back to TopAvailability
Legendfor intake status table
Open
Accepting applications
Waitlisted
Eligible applications will be placed on a waiting list
Closed
Not accepting applications
Suspended
No longer offered this term
The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.
Back to TopPathways
Explore your pathway options What are pathways? for the Business Administration – Marketing (Co-op) program below.
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From NC toGriffith University — Bachelor of Business Australia
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From NC toMunster Technological University (MTU) — 4-year Honours Bachelor of Business in Marketing Ireland
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From NC toNiagara University — Bachelor of Science in Business Education, Grades 5-12 United States
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From NC toNiagara University — Bachelor of Science in Management United States
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From NC toNiagara University — Bachelor of Science in Marketing United States
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From NC toNiagara University — Bachelor of Science in Marketing (Food) United States
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From NC toSeneca College — Honours Bachelor of Commerce - Marketing Canada
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From NC toSeneca College — Honours Bachelor of Data Science and Analytics Canada
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From NC toSwansea University — BSc Economics degree (Hons) United Kingdom
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From NC toSwansea University — BSc Global Business Management (Hons) United Kingdom
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From NC toUniversity of Niagara Falls Canada (UNF) — Bachelor of Business Administration Canada
For detailed information about these pathway options visit niagaracollege.ca/pathways/.
Applicants with previous postsecondary education will be assessed for transfer credits upon receipt of an official transcript from their previous institution. There is no fee for this service.
Tuition
The below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition fees are set in accordance with the Ontario Ministry of Training, Colleges and Universities fee guidelines.
Year 1
Level one $2,914.19
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$1,269.20
|
|
Material Fees
|
$287.50
|
|
Level one Total
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$2,914.19
|
Level two $2,584.19
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$287.50
|
|
Level two Total
|
$2,584.19
|
Year 2
Level three $2,566.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$1,209.20
|
|
Material Fees
|
$0.00
|
|
Level three Total
|
$2,566.69
|
Level four $2,236.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$0.00
|
|
Level four Total
|
$2,236.69
|
Level five Co-op/Work Term
Co-op/work terms have no tuition cost, however the co-op fee(s) in previous terms covers administration of this term.
Year 3
Level six $2,566.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$1,209.20
|
|
Material Fees
|
$0.00
|
|
Level six Total
|
$2,566.69
|
Level seven $2,236.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$0.00
|
|
Level seven Total
|
$2,236.69
|
We're helping make your NC dreams a reality.
To help fund your education access $1.5 million in scholarships and awards made available by our generous donors. You will be automatically considered for some awards, however other awards will require an application.
Explore Scholarships & BursariesAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesThe below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition and estimated fees for International students are based on program type.
Year 1
Level one $10,316.70
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$2,019.20
|
|
Material Fees
|
$522.50
|
|
Level one Total
|
$10,316.70
|
Level two $9,236.70
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$522.50
|
|
Level two Total
|
$9,236.70
|
Year 2
Level three $9,969.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$1,959.20
|
|
Material Fees
|
$235.00
|
|
Level three Total
|
$9,969.20
|
Level four $8,889.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$235.00
|
|
Level four Total
|
$8,889.20
|
Level five Co-op/Work Term
Co-op/work terms have no tuition cost, however the co-op fee(s) in previous terms covers administration of this term.
Year 3
Level six $9,969.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$1,959.20
|
|
Material Fees
|
$235.00
|
|
Level six Total
|
$9,969.20
|
Level seven $8,889.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$235.00
|
|
Level seven Total
|
$8,889.20
|
We're helping make your NC dreams a reality.
Access over $200,000 in scholarships and awards.
Explore & ApplyAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesCosts and Dates
General information about other costs, due dates, refund policy, housing costs, and more can be found on the Niagara College International website.
What is your tuition estimate?
Your tuition estimation includes tuition, ancillary, and material fees based on a program and term. Fees may vary upon enrolment into specific courses that are outside of the core curriculum or elective courses. Fees for future terms (where fees have yet to be published) are estimates based on the current academic year fee structure.
Additional fees include textbooks and a parking pass (if parking on campus). Additional costs may be incurred for optional field trips, learning materials, equipment or clothing. All costs associated with program requirements are the responsibility of the student.
Note: For new programs tuition and fees may not yet be available. Typically tuition amounts are available in May for the next academic year. Please check back.
Co-op
A program with a co-op (co-operative education) component means that the curriculum combines an in-class education along with hands-on experience of working a job in the program's field of study.
During co-op work terms students are able to link what they learned in the classroom in a real workplace. Understanding the skills they've developed academically helps create a more meaningful college experience, and means they are better prepared for their career after graduation.
For Students
- Co-op terms are paid. Earn while you learn!
- Practice the skills you’ve learned in the classroom.
- Gain experience in your field of study before you graduate.
- Develop references and connections.
- Hone your skills with feedback from your employer.
For Employers
- Low cost with tax credits and other funding available.
- Hire for peak season, staff coverage, special projects, etc.
- Help prepare students with career-related work experience.
- Minimal training required.
- Proven recruiting strategy for future staff.
