Niagara College

Description:

In this course, you will examine advertising media and their roles within an integrated marketing communications plan, as well as the creative planning process, in detail. You will explore first-hand the creative and production considerations that print, broadcast, and interactive media present, as well as gain exposure to the roles of sales promotion, public relations, and event marketing in an integrated marketing communications plan. You will apply your knowledge and presentation skills as you develop a complete marketing communications plan for a "real" client.