About this program
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Credential Awarded: 2 Year Diploma
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Campus: Niagara-on-the-Lake
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Code: 0451 P0451
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Delivery Length: 2 Years
Who are you?
- I am a domestic applicant. *
- I am an international applicant.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements.
- Check the Availability tab to see whether or not the program is accepting applications, and what start dates are available.
- Complete an application online through ontariocolleges.ca.
- Our Admissions Office will acknowledge your application has been received and will provide you with your NC Student ID number and details on your next steps.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements. Official, translated high school and/or post-secondary transcripts, proof of graduation and proof of English proficiency will be required.
- Check the Availability tab to see whether or not the program is accepting International applications, and what start dates are available.
- For next steps in the application process please visit international.niagaracollege.ca/how-to-apply/.
- Complete an application online through our Online Application Form.
- Niagara College will send you or your agent a confirmation of receipt via email within 48 hours of receiving your application.
By Email
Reach out to us using our contact form and we'll respond within regular business hours.
Contact UsOne-on-One Session
Have questions about this program or NC? Speak with a friendly Student Recruiter!
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Register for an Info SessionOverview
Launch your career with a dynamic and versatile two-year Sales and Marketing diploma.
The Business – Sales and Marketing program is designed to equip you with practical, in-demand skills in communication, sales strategy, digital marketing and customer relationship management—skills that are essential across every industry. Whether you’re interested in sales, marketing, retail management or small business management, this program prepares you to connect with customers, influence buying decisions, and drive business success.
Graduates are well-positioned for a wide range of exciting roles and advancement opportunities in today’s competitive sales and marketing job market.
Competitions and Awards
Sales and Marketing students have experienced tremendous success at various provincial, national and international business competitions including:
- The Ontario Colleges’ Marketing Competition which showcases Ontario’s top marketing students.
- The Vanier College Marketing Case Competition in which student teams present strategic marketing plans.
- The Great Canadian Sales Competition where college and university students from across Canada prepare presentations showcasing their skills and have the opportunity to work with senior business leaders
Courses
| Code | Course Name | Credits |
|---|---|---|
| COMM1133 | Writing Strategies | 3 |
| MATH1107 | Mathematics | 3 |
| MKTG1221 | Principles of Consumer Behaviour | 3 |
| MKTG1301 | Principles of Marketing | 3 |
| MICR1493 | Computer Applications | 3 |
| MKTG1320 | Professional Selling I | 3 |
| Code | Course Name | Credits |
|---|---|---|
| ACCT1198 | Financial Accounting Concepts | 3 |
| MICR1583 | Spreadsheet Applications | 3 |
| MKTG1222 | Retailing | 3 |
| MKTG1311 | Integrated Marketing Communication | 3 |
| MKTG1420 | Professional Selling II | 3 |
| Elective Information | ||
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Completion of additional General Education elective 1 course required |
||
| Code | Course Name | Credits |
|---|---|---|
| COMM1340 | Business Communications | 3 |
| MKTG1511 | Digital Marketing | 3 |
| SOCL1430 | Equity, Diversity and Inclusion in Canada | 3 |
| ENTR1252 | New Venture Development | 3 |
| MKTG1510 | Business to Business (B2B) Marketing | 3 |
| MKTG1512 | Sales and Marketing Strategy | 4 |
| Code | Course Name | Credits |
|---|---|---|
| INTL1100 | Fundamentals of International Trade | 3 |
| MGMT1100 | Management Principles | 3 |
| MKTG1620 | Public Relations and Event Management | 3 |
| MKTG1621 | Social Media Marketing | 3 |
| MKTG1622 | Sales and Marketing Research Project | 6 |
| Elective Information | ||
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Completion of additional General Education elective 1 course required |
||
Learning Outcomes Term: 1261
Apply customer needs analyses to develop and deliver effective sales presentations across a range of selling situations.
Develop comprehensive sales and marketing strategies that respond to organizational challenges and goals.
Develop marketing plans to reach specific market segments and meet marketing goals and objectives.
Develop an integrated marketing communications plan to reach specific market segments and meet marketing goals and budgets.
Conduct environmental and market research analysis to contribute to strategic business decision-making.
Apply consumer behaviour and customer relationship management strategies in the development of marketing plans to meet sales and marketing goals.
Develop and present strategic business plan proposals using market research analysis and insights.
Integrate sales and marketing financial information and data analytics to aid in business decision-making.
Apply appropriate leadership and management principles to a variety of sales and marketing projects and business situations.
Communicate sales and marketing information clearly and persuasively to a variety of audiences and across various formats including; oral, written, and digital media.
Integrate sales and marketing technologies to optimize and enhance customer relationship management activities.
Develop and reflect upon leadership, cross-cultural and collaboration skills through participation in sales and marketing projects.
Admission Requirements
Ontario Secondary School Diploma (OSSD), or equivalent including the following required course(s):
- English – any Grade 12 (C) or (U), or equivalent
Recommended Courses and/or Skills:
These courses and skills may help you succeed academically in this program, but they are not required for admission.
- Mathematics – any Grade 12 (C) or (U)
Selection and Ranking
Applications are evaluated based on the published admission requirements. When the applicant provides proof of meeting the requirements, an offer of admission can be issued, provided space is available in the program.
Learn more about admission decisions.
Computer Requirements
Students are responsible for ensuring that they have a Microsoft Windows-based desktop or laptop that meets or exceeds the following general requirements:
- A desktop or laptop running on an updated Microsoft Windows operating system (Windows 11 recommended).
- Minimum 256GB SSD storage and 8 GB memory (note that 16 GB memory is strongly recommended).
- An integrated or peripheral video camera, microphone, and speaker system.
- Reliable internet connectivity with Broadband capabilities. A minimum download speed of 10 – 50 Mbps is recommended.
Niagara College may not be able to provide support for systems different than the above specifications as provided software may not operate properly. Academic software for your courses will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.
Note: We do not provide support for Chromebooks or Apple products. (learn more)
The technology requirements indicate there is no support for Chromebooks or Apple products. Can I still take my program if I have a Macbook or Chromebook?
For most programs, the recommendation is to have a MS Windows 11 computer for an optimal experience and for ease of downloading academic software. The reliability of remote connections to college computers and software cannot be guaranteed for Macbook and Chromebook users.
The Microsoft Office suite products that are available free to Niagara College students though Office 365 do have versions that work with Macbooks and Chromebooks, and most internet-based applications will work as well. However, some program-specific software is designed to run on Windows 10/11, and the successful download of these applications cannot be guaranteed.
Our Learning Management System (LMS) at Niagara College is Brightspace, and while students can access Brightspace through an internet browser, for some assignments and tests there is a layer of security that uses a proctored browser. The proctored browser will not function on Macbooks or Chromebooks.
Students assume the risk of a compromised virtual experience if they choose to participate without the recommended technology.
Computer/technology requirements may be subject to change without notice.
Availability
Legendfor intake status table
Open
Accepting applications
Waitlisted
Eligible applications will be placed on a waiting list
Closed
Not accepting applications
Suspended
No longer offered this term
The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.
Back to TopPathways
Explore your pathway options What are pathways? for the Business – Sales and Marketing program below.
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From NC toColumbia Southern University — BS Business Administration-Marketing United States
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From NC toGriffith University — Bachelor of Business Australia
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From NC toMunster Technological University (MTU) — 3-year Bachelor of Business in Marketing Ireland
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From NC toNiagara University — Bachelor of Business Administration in Accounting United States
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From NC toNiagara University — Bachelor of Science in Economics United States
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From NC toNiagara University — Bachelor of Science in Finance United States
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From NC toNiagara University — Bachelor of Science in Management (Integrative Concentration) United States
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From NC toNiagara University — Bachelor of Science in Marketing United States
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From NC toNiagara University — Bachelor of Science in Marketing (Food/Consumer) United States
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From NC toUniversity of Niagara Falls Canada (UNF) — Bachelor of Business Administration Canada
For detailed information about these pathway options visit niagaracollege.ca/pathways/.
Applicants with previous postsecondary education will be assessed for transfer credits upon receipt of an official transcript from their previous institution. There is no fee for this service.
Tuition
The below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition fees are set in accordance with the Ontario Ministry of Training, Colleges and Universities fee guidelines.
Year 1
Level one $2,626.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$1,269.20
|
|
Material Fees
|
$0.00
|
|
Level one Total
|
$2,626.69
|
Level two $2,296.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$0.00
|
|
Level two Total
|
$2,296.69
|
Year 2
Level three $2,632.25
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$1,209.20
|
|
Material Fees
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$65.56
|
|
Level three Total
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$2,632.25
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Level four $2,236.69
| Fee Type | Fee Cost |
|
Tuition
|
$1,357.49
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$0.00
|
|
Level four Total
|
$2,236.69
|
We're helping make your NC dreams a reality.
To help fund your education access $1.5 million in scholarships and awards made available by our generous donors. You will be automatically considered for some awards, however other awards will require an application.
Explore Scholarships & BursariesAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesThe below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition and estimated fees for International students are based on program type.
Year 1
Level one $10,029.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$2,019.20
|
|
Material Fees
|
$235.00
|
|
Level one Total
|
$10,029.20
|
Level two $8,949.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$235.00
|
|
Level two Total
|
$8,949.20
|
Year 2
Level three $10,034.76
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$1,959.20
|
|
Material Fees
|
$300.56
|
|
Level three Total
|
$10,034.76
|
Level four $8,889.20
| Fee Type | Fee Cost |
|
Tuition
|
$7,775.00
|
|
Ancillary Fees
|
$879.20
|
|
Material Fees
|
$235.00
|
|
Level four Total
|
$8,889.20
|
We're helping make your NC dreams a reality.
Access over $200,000 in scholarships and awards.
Explore & ApplyAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesCosts and Dates
General information about other costs, due dates, refund policy, housing costs, and more can be found on the Niagara College International website.
What is your tuition estimate?
Your tuition estimation includes tuition, ancillary, and material fees based on a program and term. Fees may vary upon enrolment into specific courses that are outside of the core curriculum or elective courses. Fees for future terms (where fees have yet to be published) are estimates based on the current academic year fee structure.
Additional fees include textbooks and a parking pass (if parking on campus). Additional costs may be incurred for optional field trips, learning materials, equipment or clothing.
Note: For new programs tuition and fees may not yet be available. Typically tuition amounts are available in May for the next academic year. Please check back.
