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Showing details for MKTG1700 P in the 2017 Fall term. View another term

Marketing I

Course Code: MKTG1700P
Credits: 3

Marketing 1 is the first course of a two course Introduction to Marketing designed to provide students with a sound grounding in the field of marketing. Emphasis is placed on the formulation of integrated marketing strategies that play a role in achieving organizational objectives. The course is divided into four segments: marketing process and marketing environments; marketing planning and information collection processes; buyer behaviour and targeting strategies; and marketing mix (two components of the mix are discussed: product and price).



On-Line Classes

Class Class Starts Price Show Details Registration Information
1506 November 1, 2017 $414.56 Details Register Now
1507 December 1, 2017 $414.56 Details Register Now
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