With suspense building for the new academic year, President Sean Kennedy gave employees a first look at Niagara College’s brand refresh at NC’s LauNCh event on August 28.
“As Niagara College continues our evolution and growth, our renewed brand clearly represents what NC life is all about,” said President Kennedy. “NC Life encompasses everything we do, everything we’re striving toward as part of our strategic plan, and who we are as an organization. You all play a role in bringing the NC brand to life.”
The revitalized brand will be rolled-out in early September, with a wide array of updated signage, branded vehicles, college flags, podiums and other materials on campus and refreshed Niagara College advertising in the community including buses, billboards, digital and social ads.
About the brand refresh
A range of design changes reflect the vibrancy and uniqueness of the NC experience today.
The logo has been refined with a softened typeface that echoes the welcoming and caring nature of the College and our people.
Paired with our beloved NC blue, the addition of bold, fresh colours breaks from tradition, injecting the brand with life and reflecting the dynamic energy of campus, the sense of community, and the possibility of career goal-attainment.
The new colour range embody diversity as our strength and speaks to the College’s global reach and commitment to diversity.
Updated Brand Standards Guide
An updated Brand Standards Guide is available for NC employees. The Guide advises on proper use of the NC logo and name on advertising, promotional and communication materials. Adhering to these guidelines will ensure a consistent, effective visual presentation of the NC brand. See the new guide for use of the NC logo, ‘NC Life’ tag, colours, fonts, proper and improper use, promotional use, printing methods, printing and advertising, clothing application, academic branding, and variations on the brand.
Digital assets for download
Employees can access a full range of assets including logos, PowerPoint templates, NC letterhead, Zoom backgrounds, college stationary, and more on the Marketing Freshdesk system in the download section.
Business cards and branded clothing
The Printing House (TPH) is the College’s current provider for business cards and other printable items and it has been expanded to now include apparel! Clothing items can now be ordered through the online TPH system. Samples of the clothing items are available to try on at Welland Campus in 217C.
Marketing support
A reminder that staff and faculty may access support through NC’s marketing department including graphic design, promotional materials, marketing plan guidance, social media plan support and guidance, website support and development, videography and photography support, and more.
Requests for Marketing support must be made via Freshdesk: ncmarketing.freshdesk.com/support/solutions
New to Freshdesk? A step-by-step guide on how to submit a ticket for marketing support will help you through it: click here.
