BPSN: NC Athletics launches fundraising campaign

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BPSN featured NC’s new athletics fundraising initiative, The Assist: You Pass, They Score, launched as part of the College’s Together campaign to support scholarships for Knights student-athletes across all varsity sports.

The article featured Michele O’Keefe, NC’s Senior Director, Athletics and Student Engagement, who highlighted the importance of athletic scholarships in attracting and retaining student-athletes.

“Athletic scholarships help attract and retain our Knights who contribute to a culture of excellence within our collegiate programs and who are a big part of ‘NC Life’ on campus,” said O’Keefe.

The coverage also highlighted the upcoming Knights on Niagara Street fundraising event on October 4, which will see NC varsity teams take turns riding a MEGABike along Niagara Street in Welland to raise funds for student-athlete scholarships.

Read the September 21 article here.

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