Michele O’Keefe, NC’s Senior Director of Athletics and Student Engagement, joined Rod Mawhood on the Niagara Sports Report to discuss updates across NC varsity soccer, basketball and volleyball, as well as student engagement and activities on campus.
O’Keefe also highlighted The Assist: You Pass, They Score, a new initiative under NC’s Together campaign that raises funds for student-athlete scholarships.
Reflecting on her longstanding role at NC, O’Keefe spoke about the connections between athletics and the broader student experience.
“There are so many lessons to be learned along a student’s journey,” said O’Keefe. “There’s so many crossover values and experiences that an athlete would have compared to just a regular student. So one of the things that’s opened my eyes being involved with Student Engagement is how we’ve been able to leverage those messages and events and programs to help all our students, our student-athletes and general students.”
Listen to the September 11 segment here.
