YourTV broadcasted the official brand relaunch of Niagara College’s craft beverage line, highlighting the introduction of NC Craft at the Daniel J. Patterson Campus in Niagara-on-the-Lake.
The new NC Craft brand unifies the College’s wines, beers, spirits, and ciders under a refreshed identity designed to better reflect Niagara College’s innovative, student-focused approach to craft beverage education.
In the segment, President Sean Kennedy discussed the extensive work behind the rebrand.
“We took over a year to do focus group testing, concept development, thinking about a brand that would reflect the trailblazing, student-focused characteristics that we’re so proud of. I think we’ve hit a home run, and I know that the initial feedback has just been overwhelmingly positive. The concept of NC Craft really speaks to consumers. It speaks to visitors, and we are so thrilled by where we landed.”
Dorota Piasecki, Vice-President, Enrolment Management and Student Services, was also interviewed, highlighting how the new brand will help increase awareness of Niagara College’s craft beverage programs and student learning opportunities.
“This allows us to really expand the awareness of what’s happening here at Niagara College. We want everyone who picks up a bottle of beer, wine, spirits, or cider to understand that all of the products are unified together, and that when they’re purchasing and enjoying these products, they’re supporting students.”
The segment also highlighted that the rebranding efforts will continue in the weeks ahead when Niagara College’s Wine Visitor + Education Centre is renamed and becomes the Niagara College Craft Beverage Centre.
Watch the May 29 segment here.
