NC alumna Rochelle Bush, founder of Tubman Tours Canada, is Niagara’s latest International Women’s Day Award recipient.
The Greater Niagara Chamber of Commerce (GNCC) and Women in Niagara (WIN) presented the annual award at their March 7 IWD event in Niagara Falls. The award celebrates an outstanding Niagara woman for her contributions each year.
Bush who graduated from NC’s Social Service Worker program in 2018, has dedicated more than 25 years to preserving, promoting, and protecting Canada’s rich Black history. The long-time St. Catharines resident played a pivotal role in shaping the early Black history narrative and government tourism initiatives across Niagara. She began offering step-on guide services, showcasing Niagara’s Freedom Trail and enhancing visitors’ understanding of the Underground Railroad. About 15 years ago, she launched the Harriet Tubman Tour, highlighting Tubman’s time in St. Catharines.
“I am honoured to be the 2025 recipient of the IWD award. It is a blessing to be recognized by the Niagara community,” said Bush. “I feel a sense of accomplishment when I think about the impact I have made through Tubman Tours Canada. Sharing Niagara’s rich Black history with visitor groups and other interested people is the most rewarding.”
View full story: Alumna Rochelle Bush named 2025 IWD Award recipient

Rochelle Bush, centre, is recognized with the 2025 IWD Award. The award was presented by Andrea Kaiser (left) and N’ora Kalb (right). – GNCC photo


