In this Canadian Pizza Magazine column, NC’s Michelle Brisebois, faculty in the School of Business & Management Studies, writes about how the restaurant business has traditionally been a local play, which has been amplified by the COVID-19 pandemic.
In the column, Brisebois highlights the importance of local marketing strategies and offers tips for crafting effective strategies to help businesses amplify their sales: claiming and optimizing a Google My Business profile, linking to other local organizations and businesses, and creating content around local pride.
