Niagara College

Description:

As a Tourism professional you will be expected to develop destinations and construct a concise market/product match for a diverse number of traveler segments. This course will provide you with an overview of destination marketing as it relates to the fourth "P" of marketing, product. It will enable learners to develop product development skills that he or she can use to retain current customers and acquire new visitors. This course is built upon previous courses and will provide you with the opportunity to apply all of what you have learned.