Description:

Social media analytics help professionals understand their customers. In this course, you will learn ways to convert social media data to audience and marketing insights. You will use several methods of analysis, such as engagement analytics, sentiment analysis, and topic modelling to evaluate the success of a social media strategy. You will explore types of paid social media content and how to use it successfully in your campaigns. You will develop a plan for engaging influencers, including budgeting, identifying the right partnerships, contracting/negotiating, and evaluation of the campaign's success.