Description:

In "Applied Projects l," you will use industry tools to strategically create a social media campaign for a client. Emphasis will be placed on social media strategy development and strategic content creation as you plan and begin to produce text, photos, audio and video content for a designated client. You will work in small teams under the direction of a faculty mentor. You will be guided through a step-by-step process beginning with determining a client's social media goals and objectives and developing the campaign for the client. This course is the setup to put your strategic plan into action and prepare you for more independent work in the "Applied Projects ll" capstone project.