Description:

This course will provide you with a framework for writing simple and effective messages for social media. You will examine the styles and requirements involved in writing for different social media platforms. With a focus on purpose, content, and audiences, you will learn to use these powerful platforms to deliver key messages for clients. You will study writing for emphasis, impact, and accessibility, for SEO (Search Engine Optimized) requirements and for the integration of text with photos and video content. You will also learn to create clear heading structures and links that support intuitive visitor browsing.