Courses

Course Title: Business Strategy

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Code:

MKTG1632P

Admit Term:

2028 Fall 1284

Credits:

3

Description:

In this course, you will examine the critical role of top management, emphasizing the integration of knowledge across marketing, finance, operations, and management. Through case studies, you will assume the role of decision-makers, analyzing competitive positions and developing strategies to solve complex business problems. The course explores the formulation of corporate strategy while considering the economic, political, and social influences that shape decision-making. By synthesizing prior learning, you will enhance your ability to craft and execute effective strategies, ultimately preparing you to lead organizations toward success.

The information on this page reflects course details for course MKTG1632P in the 2028 Fall term.
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