Niagara College

Description:

Organizations are increasingly looking to data and information to make effective strategic marketing decisions. Marketing professionals are expected to be active in business strategy and as a result, require accurate and appropriate metrics to measure and analyze not only the profile of their customer, but also the effectiveness of their marketing strategies. In this course, you will develop skills to become more data savvy, learn how to build an effective marketing measurement framework, and determine the best metrics to choose. You will also explore indicators and frameworks for optimizing marketing performance and discover what effective tools leading organizations have implemented.