Courses
Course Title: Marketing Research
Code:
MKTG1608PAdmit Term:
2022 Fall 1224Credits:
3Description:
The practical use of marketing research and its importance to business is studied through major project methods, including research design, sampling techniques, data collection, information processing, analysis of data and presentation of results.
Equivalencies for this course
- MKTG1410 - Principles of Market Research OR
- MKTG1701 - Marketing Research
The information on this page reflects course details for course MKTG1608P in the 2022 Fall term.
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