Niagara College

Description:

In this course, you will focus on developing the analytical and critical thinking skills necessary to make informed strategic marketing decisions. Using the case study method, you will gain experience in analyzing information, developing strategic marketing options, and presenting realistic business solutions to solve complex marketing challenges within limited time parameters. Working with peers and in small groups, you will participate in simulated marketing scenarios to enhance your communication and presentation abilities, collaboration and teamwork skills and problem-solving mindset.