Courses

Course Title: Business to Business (B2B) Marketing

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Code:

MKTG1510P

Admit Term:

2026 Fall 1264

Credits:

3

Description:

Businesses are a large piece of the market and are not to be overlooked. In this course, students will study the business marketplace and will apply the marketing mix, principles, value proposition, and selling techniques to business clientele.

The information on this page reflects course details for course MKTG1510P in the 2026 Fall term.
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