Courses

Course Title: Principles of Marketing

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Code:

MKTG1301P

Admit Term:

2026 Spring 1262

Credits:

3

Description:

This course will help you understand the terms and marketing knowledge for the study of Business. You will learn the fundamentals of the marketing process and the marketing mix. Additionally you will create a target market product profile and present a marketing plan in your class. This course is designed to meet the needs of those who need to obtain an overview of marketing and those who require the basics of marketing as a foundation for more advanced marketing-related studies.

Equivalencies for this course

    • MKTG1101 - Principles of Marketing OR
    • MKTG1201 - Fundamentals of Marketing OR
    • MKTG1700 - Marketing I OR
    • HOSP1120 - Hospitality and Tourism Marketing OR
    • BMKT9103 - Principles of Marketing

The information on this page reflects course details for course MKTG1301P in the 2026 Spring term.
Find details for another term.

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