Description:

You will learn how to use web analytics to identify an online niche for products or services. You will learn to use web-based tools to assess the commercial viability - demand, supply, and profitability - of that niche market. Using sales engineering tools, you will prepare a blueprint of the marketing plan for a website that will address the demand and generate revenue as an active ongoing online business. You will map the structure of a business website that will be completed later. You will learn to operate the website from a unique domain which you will have been taught to select. After completing these stages you will learn to navigate the basic structure of a Content Management System, and populate it with Headings and nominal content files that represent the individual web-pages set out in the blueprint you prepared, and on which a business website can be built.