Description:

You will explore the fundamental principles and functions of marketing in the service centric Hospitality and Tourism industries. As a professional, you will be expected to strategically market and promote the five Tourism sectors to clearly defined target markets. Concepts such as the marketing mix, segmentation, positioning advertising and branding will be demonstrated and how they are connected to a marketing plan. This course will be delivered in an interactive learning environment and is foundational to future courses in your Program.