Niagara College

Description:

This course will provide you with the essential skills needed to succeed in the business side of event management with a focus on sales, negotiation, and building and maintaining strong supplier relations. You will develop and implement strategies to attract clients, create event proposals and presentations with key stakeholders, and secure sales. Part of the course focuses on learning effective negotiation strategies to secure the best contracts for venues, vendors, and talent. You will learn the importance of networking and how to foster and maintain mutually beneficial relationships with suppliers, which are critical for the success of any event management business.