Niagara College

Description:

This course explores the principles and practices of communication in experiential event marketing. You will examine how brands use storytelling, events, immersive environments, and interactive campaigns to build meaningful connections. The course highlights the role of strategic communication in shaping customer perceptions, fostering engagement, and driving brand loyalty. Key topics include consumer behaviour and brand experience, integrated marketing communication strategies, digital and social media integration, and measurement of campaign effectiveness. You will also discuss ethical considerations in experiential marketing, including sustainability and inclusiveness. By the end of the course, students will be able to design and communicate innovative experiential marketing strategies that align with a range of events.