Niagara College

Description:

The Cosmetic Development and Branding module course offers students an introductory exploration of the essential principles and practices of cosmetic product formulation, branding, and marketing. This course provides a blend of theoretical knowledge and practical skills, focusing on the entire lifecycle of cosmetic development from concept to consumer. Students will learn about ingredient selection, formulation techniques, regulatory considerations, and building a strong brand identity. Through interactive workshops and projects, students will gain hands-on experience in product creation, branding strategy development, and effective marketing approaches. The course also emphasizes current trends in sustainability and ethical practices within the cosmetics industry, preparing students to meet modern consumer demands.