Niagara College

Description:

The wide range of global sports businesses constitutes a multi-billion dollar industry. This course will examine and explain the business of sports by analyzing the economic, legal, governance and success models in various sports industries. The primary focus will be on American team sports but comparative global models will be contemplated as well. Students will learn strategies used to retain the profitability of world leagues, sports teams and franchises. Substantive instruction will be drawn from the likes of the Olympics, FIFA World Cup, MLB, NFL, Premier League, China, India, South Africa, Brazil and other emerging markets. Students will develop a framework and tools with which to understand and evaluate the business side of international sport.