Niagara College

Description:

This course is designed to engage you in the practical application of business research. You will learn the process of developing and planning research proposals in response to globally driven corporate objectives. Drawing from concepts learned in market research and statistics courses, you will learn to collect and analyse information, present key findings in a concise and professional manner, and how to manage the research process. This will be achieved through a group research initiative for an existing company and small in class group exercises.