Description:

In this course students will learn sales management and promotional marketing techniques for the beer industry. The management component will include the regulatory requirements for the sale and advertisement of Beer in Ontario, the license requirements to sell beer in multiple channels, and the promotional options available in those channels. Students will develop strategies to create a sales and marketing plan, set up and run a sales department including the staffing, managerial and oversight requirements. Students will also develop and rehearse sales pitches and build customer relations skills through a live brew festival event.