Niagara College

Description:

In this course, you will study in detail the various options exporters have available to them to enter foreign markets including indirect exporting, direct exporting, trading houses, licensing agreements, agents, distributors, co-marketing, joint ventures, franchising, and international strategic partnerships. You will investigate each option involving an in-depth analysis and evaluation of aspects of the market itself, the competition that exists there (both domestic and foreign), the exporter's particular strengths and weaknesses, as well as the needs and wants of consumers themselves in that particular market.