Courses
Course Title: New Venture Development
Code:
BABH9702PAdmit Term:
2030 Winter 1301Credits:
3Description:
In this course, you will integrate the knowledge and insights developed in previous hospitality profit centre courses (food service, attraction, accommodation, and event management). In addition, you will research and develop a new hospitality business venture. Topics will include presentation of a business concept, markets to be served, merchandising, product development/enhancement, strategic partnerships, and innovative facility concepts. You will determine the logistical feasibility for a new venture, including raising and leveraging capital, and financing.
Prerequisites for this course
- BMKT9103 - Principles of Marketing AND
- BACC9403 - Financial Management AND
- BABH9101 - Integrated Hospitality Operations AND
- BABH9102 - Integrated Food Service Management
The information on this page reflects course details for course BABH9702P in the 2030 Winter term.
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