About this program

  • Credential Awarded: 2 Year Diploma
  • Campus: Niagara-on-the-Lake
  • Code: 0193 P0193
  • Delivery Length: 2 Years
Apply Now Connect With Us Book a Tour or Info Session

Overview

Are you a sports enthusiast who wants to turn your passion for the game into an exciting career with an amateur or professional sports organization?

As a Sport Administration graduate, you have the skills and knowledge for a successful career in the dynamic sports industry.

Highlights
  • Amateur and professional sports play an increasing role in the social, physical and economic health of our economy.

  • High demand for qualified individuals to support development and growth.

  • Program combines fundamental business skills with sport industry knowledge and
    applications.

  • Gain practical experience via extensive volunteer, networking and community leadership opportunities with leading industry sport organizations including the Hamilton Tiger-Cats, Maple Leaf Sports and Entertainment, and the Canadian Olympic Committee.

Career Opportunities
  • Advertising/media coordinator
  • Assistant athletic director
  • Campus recreation, facility, fundraising, sponsorship, sport event, or varsity coordinator
  • Communications
  • Data management analyst
  • Intramural manager or coordinator
  • Sales representative
  • Sports information officer
  • Sports recruiter or scout
Back to Top

Courses

Term one (2025 Fall)
Code Course Name Credits
COMM1510 Communication Foundations 3
MATH1206 Mathematics of Finance 3
MICR1583 Spreadsheet Applications 3
SPRT1180 Introduction to Sport Management 3
SPRT1271 Leadership in Sport 3
Elective Information

Completion of additional General Education elective 1 course required

Term two (2026 Winter)
Code Course Name Credits
COMM1520 Communication Skills for the Emerging Professional 3
MKTG1104 Marketing for Sport and Recreation 3
SPRT1203 Sport Finance 3
SPRT1252 Negotiations and Law for Sport 3
SPRT1268 Governance of Sport Organizations 3
SPRT1210 Sport Sponsorship 3
Term three (2026 Fall)
Code Course Name Credits
SPRT1305 The Sport Consumer 3
SPRT1322 Sales and Promotions in Sports 3
SPRT1390 The Global Economy in Sports 3
SPRT1301 Media and Sport 3
SPRT1361 Ethics in Sport 3
Elective Information

Completion of additional General Education elective 1 course required

Term four (2027 Winter)
Code Course Name Credits
COMM1530 Industry Reports 3
MATH1310 Statistical Concepts 3
SPRT1406 Human Resource Management in Sports 3
SPRT1414 Sport Event Management 3
SPRT1439 Sport Facilities Management 3
Elective Information

Completion of additional General Education elective 1 course required

Learning Outcomes Term: 1254
  1. Apply marketing concepts to the sport industry.

  2. Apply management skills to the sport industry

  3. assess the political, sociological, economic and historical parameters that influence sport.

  4. Explain the governance structures and roles of sport organizations.

  5. Apply accounting, financial and economic knowledge to the operation of sport business.

  6. Research, analyze and systematically solve problems and make decisions in a sport organization context

Back to Top

Admission Requirements

Ontario Secondary School Diploma (OSSD), or equivalent including the following required course(s):
  • English – any Grade 12 (C) or (U), or equivalent
Recommended Courses and/or Skills:

These courses and skills may help you succeed academically in this program, but they are not required for admission.

  • Mathematics – any Grade 12 (C) or (U)
  • Selection and Ranking

    Applications are evaluated based on the published admission requirements. When the applicant provides proof of meeting the requirements, an offer of admission can be issued, provided space is available in the program.

    Learn more about admission decisions.

    Program Requirements
    Transportation
    • Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
    • Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
    Computer Requirements

    Students are responsible for ensuring that they have a Microsoft Windows-based desktop or laptop that meets or exceeds the following general requirements:

    • A desktop or laptop running on an updated Microsoft Windows operating system (Windows 11 recommended).
    • Minimum 256GB SSD storage and 8 GB memory (note that 16 GB memory is strongly recommended).
    • An integrated or peripheral video camera, microphone, and speaker system.
    • Reliable internet connectivity with Broadband capabilities. A minimum download speed of 10 – 50 Mbps is recommended.

    Niagara College may not be able to provide support for systems different than the above specifications as provided software may not operate properly. Academic software for your courses will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.

    Note: We do not provide support for Chromebooks or Apple products. (learn more)

    Computer/technology requirements may be subject to change without notice.

    All costs associated with program requirements are the responsibility of the student.

    Back to Top

    Availability

    Domestic Applicants Apply
    International Applicants Apply
    Legendfor intake status table
    Open

    Accepting applications

    Waitlisted

    Eligible applications will be placed on a waiting list

    Closed

    Not accepting applications

    Suspended

    No longer offered this term

    The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

    Back to Top

    Pathways

    Explore your pathway options What are pathways? for the Sport Administration program below.

    • From NC to
      Brock University Bachelor of Sport Management Canada
    • From NC to
      Columbia Southern University BS Business Administration-General United States
    • From NC to
      Columbia Southern University BS Business Administration-Sport Management United States
    Did you know?

    Applicants with previous postsecondary education will be assessed for transfer credits upon receipt of an official transcript from their previous institution. There is no fee for this service.

    Back to Top

    Tuition

    Back to Top