About this program

  • Credential Awarded: 3 Year Advanced Diploma
  • Campus: Niagara-on-the-Lake
  • Code: 0196 P0196
  • Delivery Length: 3 Years
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Overview

Are you a sports enthusiast who wants to turn your passion for the game into an exciting career with an amateur or professional sports organization?

As a Sport Management graduate, you have the skills and knowledge for a successful career in the dynamic sports industry.

Highlights
  • Amateur and professional sports play an increasing role in the social, physical and economic health of our economy.

  • High demand for qualified individuals to support development and growth.

  • Program combines fundamental business skills with advanced sport industry knowledge and applications.

  • Over 400 hours of sport management practicum experience locally or internationally.

  • Opportunities for hands-on experiential learning with leading industry sport organizations including the Hamilton Tiger-Cats, Maple Leaf Sports and Entertainment, and the Canadian Olympic Committee.

Career Opportunities
  • Assistant athletic director
  • Campus recreation coordinator
  • Data management analyst
  • Facility manager
  • Intramural coordinator
  • Marketing, promotions, or sponsorship coordinator
  • Sales executive
  • Social media coordinator
  • Sport administrator
  • Sport event coordinator
  • Sports recruiter or scout
  • Varsity coordinator

Industry Partners

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Courses

Term one (2026 Fall)
Code Course Name Credits
COMM1510 Communication Foundations 3
MATH1206 Mathematics of Finance 3
MICR1583 Spreadsheet Applications 3
SPRT1180 Introduction to Sport Management 3
SPRT1271 Leadership in Sport 3
Elective Information

Completion of additional General Education elective 1 course required

Term two (2027 Winter)
Code Course Name Credits
COMM1520 Communication Skills for the Emerging Professional 3
MKTG1104 Marketing for Sport and Recreation 3
SPRT1203 Sport Finance 3
SPRT1252 Negotiations and Law for Sport 3
SPRT1268 Governance of Sport Organizations 3
SPRT1210 Sport Sponsorship 3
Term three (2027 Fall)
Code Course Name Credits
SPRT1305 The Sport Consumer 3
SPRT1322 Sales and Promotions in Sports 3
SPRT1390 The Global Economy in Sports 3
SPRT1301 Media and Sport 3
SPRT1361 Ethics in Sport 3
Elective Information

Completion of additional General Education elective 1 course required

Term four (2028 Winter)
Code Course Name Credits
COMM1530 Industry Reports 3
MATH1310 Statistical Concepts 3
SPRT1406 Human Resource Management in Sports 3
SPRT1414 Sport Event Management 3
SPRT1439 Sport Facilities Management 3
Elective Information

Completion of additional General Education elective 1 course required

Term five (2028 Spring)
Code Course Name Credits
ENTR1360 Entrepreneurial Recreation and Sports 3
SOCL1350 Sociology of Sport 3
SPRT1370 Sport Management Research 3
SPRT1380 Contemporary Issues in Sport 3
SPRT1175 Sport Tourism 3
SPRT1207 Global Sport Business 3
Term six (2029 Winter)
Code Course Name Credits
PRAC1200 Work-Integrated Learning Module - Sport Management 10
Learning Outcomes Term: 1264
  1. Assess the socio-cultural parameters that influence sport.

  2. Identify and work within the legal, ethical and moral issues related to sport.

  3. Complete all work within the governance of agencies, authorities, organizational structure, and functions of governing bodies.

  4. Provide leadership in a variety of settings.

  5. Apply, analyze and communicate concepts of sports management

  6. Articulate and track changes in marketing concepts, the uniqueness of sport marketing, and sport consumerism.

  7. Use appropriate information technology including a variety of software programs relevant to the business world.

  8. Apply, analyze and communicate accounting, economic and financial concepts relevant to the operation of an organization.

  9. Apply knowledge of the HR function to the operation of a sport organization.

  10. Develop customer service strategies to meet the needs of internal and external customers.

  11. Plan, design and deliver sport and recreation programs.

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Admission Requirements

Ontario Secondary School Diploma (OSSD), or equivalent including the following required course(s):
  • English – any Grade 12 (C) or (U), or equivalent
Recommended Courses and/or Skills:

These courses and skills may help you succeed academically in this program, but they are not required for admission.

  • Mathematics – any Grade 12 (C) or (U)
  • Selection and Ranking

    Applications are evaluated based on the published admission requirements. When the applicant provides proof of meeting the requirements, an offer of admission can be issued, provided space is available in the program.

    Learn more about admission decisions.

    Program Requirements
    Transportation
    • Students are responsible for their own transportation in order to complete program requirements which may not be readily accessible by public transportation.
    • Program requirements could include co-ops, placements, volunteer requirements, practical labs, field projects, assignments, clinicals, or any other off-campus visits required as part of the program’s curriculum.
    Computer Requirements

    Students are responsible for ensuring that they have a Microsoft Windows-based desktop or laptop that meets or exceeds the following general requirements:

    • A desktop or laptop running on an updated Microsoft Windows operating system (Windows 11 recommended).
    • Minimum 256GB SSD storage and 8 GB memory (note that 16 GB memory is strongly recommended).
    • An integrated or peripheral video camera, microphone, and speaker system.
    • Reliable internet connectivity with Broadband capabilities. A minimum download speed of 10 – 50 Mbps is recommended.

    Niagara College may not be able to provide support for systems different than the above specifications as provided software may not operate properly. Academic software for your courses will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.

    Note: We do not provide support for Chromebooks or Apple products. (learn more)

    Computer/technology requirements may be subject to change without notice.

    All costs associated with program requirements are the responsibility of the student.

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    Availability

    Domestic Applicants Apply
    International Applicants Apply
    Legendfor intake status table
    Open

    Accepting applications

    Waitlisted

    Eligible applications will be placed on a waiting list

    Closed

    Not accepting applications

    Suspended

    No longer offered this term

    The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.

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    Pathways

    Explore your pathway options What are pathways? for the Sport Management program below.

    • From NC to
      Brock University Bachelor of Sport Management Canada
    • From NC to
      Niagara University Bachelor of Science in Sport Management - Sport Operations United States
    • From NC to
      Seneca College Honours Bachelor of Interdisciplinary Studies Canada
    Did you know?

    Applicants with previous postsecondary education will be assessed for transfer credits upon receipt of an official transcript from their previous institution. There is no fee for this service.

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    Tuition

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    After deciding to switch careers, I researched various Colleges and found that Niagara College’s Sport Management program gave me the best opportunity to follow my dreams, which was to work in the sport industry. During my time in the program, I was provided the opportunity to learn about sports from a business perspective. After completing two internships with grassroots sport organizations, I learned more about marketing, ticket sales, game day operations, and customer service. The Sport Management program taught the necessary courses in order to help me be successful in a sports career. One month after completing the program, I obtained a position with Maple Leaf Sports and Entertainment (MLSE). Without the guidance from the professors at Niagara College and the Sport Management program, I would not be where I am today.

    Nav Matharoo, program graduate & Account Executive, Inside Sales, RAPTORS 905

    After attending College at a previous school, I took a year off before enrolling at Niagara College. During my time as a student in the Sports Management program, I learned from a business focused curriculum with an emphasis on the sports world. Taking an unconventional route through the program, I was able to focus all my efforts on completing course curriculum, before starting my full time internship in semi-professional sport. Throughout the program I learned about marketing, media, professional selling, operating sports facilities, and even tournament management. All of these classes helped me develop as a professional, and provided me with skills and knowledge that I still use today. Niagara College not only taught me the necessary course materials to be successful, but provided me the opportunity to really think about what I wanted to do in sport. Throughout the program, you are educated on the different areas of sport, and encouraged to think about what type of career path you want to pursue. I found the faculty to be great resources when figuring out my career path, building my resume, cover letter, and finding different job opportunities. Without the help from Niagara College, I would not have had the opportunity to develop and pursue my career in sport.

    Zack Snow, program graduate & Account Manager, Inside Sales, Edmonton Oil Kings Hockey Club

    When I began pursuing a career in sport, I visited several schools throughout Ontario before deciding to attend Niagara College. I found the Sport Management Program to be a tight-knit community which prepared me for a job in the sport industry through off-campus events and informative lectures. The day after I graduated, I was offered a position with the Ottawa Sports and Entertainment Group (OSEG). I have been able to directly apply skills I learned at Niagara College to my every day career, and I will always be grateful to the professors who helped me along the way.

    Jake Sheridan, program graduate & New Business Specialist, Ottawa RedBlacks, Ottawa Sports and Entertainment Group

    Being a sports fanatic, I knew that when it came down to picking a college program it was going to involve sports. I definitely made the right choice with Niagara College’s Sport Management Program. The program covered all aspects I needed to know about the business side of sport and taught me the necessary skills to get my foot in the door with the Hamilton Bulldogs of the Ontario Hockey League. My internship with the Bulldogs led into a full time position in 2014.

    I can now look back and appreciate how easy the transition was made going from the classroom to the workplace. I can’t thank my professors enough for everything they did for me.

    Justin Vanderlaan, program graduate & Account Executive, Hamilton Bulldogs, American Hockey League

    Niagara College’s Sport Management program is one of the main reasons why I am in the Sport Industry today. The Professors of the sport management program have created an environment where academics and practicality are combined to provide students with an ideal learning experience. As the Business Development Coordinator at Cosmos Sports, I use skills learned in the classroom every day. More importantly however, the program taught me how to be a better leader, employee, and person. Through internships, practical courses, and effective mentoring, I feel I was prepared to succeed in the sport industry because of Niagara College’s Sport Management Program.

    Matthew Hunter, program graduate and Business Development Coordinator, Cosmos Sports
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