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Showing details for OEVT1422 P in the 2018 Winter term. View another term

Wine Marketing and Sales

Course Code: OEVT1422P
Credits: 3

An intensive and comprehensive sales and marketing program that builds specifically on the unique culture of the wine industry, both domestically and internationally. On the completion of this program the students will have the understanding of the marketing functions and sales activities and their contribution and value to the business process. The student will be able to plan, implement and control various marketing programs in the wine industry.

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