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Showing details for MKTG1701 P in the 2018 Spring term. View another term

Marketing Research

Course Code: MKTG1701P
Credits: 3

The Marketing Research course provides a framework of fundamental research methods including traditional quantitative tools and qualitative applications. In this course students will understand the interrelationship among the parts of the research process to gain the appropriate degree of confidence in a particular research result. Current research practices and processes including trends in technology assisted research are assessed in their ability to address the challenges facing Canadian market researchers. Marketers must understand their client's needs and the role of marketing research as a valuable tool in the marketing process. This course emphasizes the challenge to be competitive in today's rapidly changing global marketplace in order to be, cost-effective, accurate and timely in making marketing decisions. Real world applications will be addressed to provide learners with the opportunity to apply the research process.

This course has prerequisite(s) (What's this?)

On-Line Classes

Class Class Starts Price Show Details Registration Information
1755 May 15, 2018 $414.56 Details Register Now
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