Showing details for MKTG1605 P in the 2018 Winter term. View another term
You will have the opportunity to apply creative applications and promotional campaigns in the marketing environment. You will create and present various methods of promotional advertising such as advertising strategy, copy writing, ad design and print production. Your understanding of advertising will lead you into the creation of ad campaigns and comparing costs and media vehicles as well as exposure, attention and make media buys. Outdoor advertisements, Direct Marketing and Public Relations will be part of the overall presentation of integrated marketing communications.
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