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Showing details for MKTG1101 P in the 2018 Winter term. View another term

Principles of Marketing

Course Code: MKTG1101P
Credits: 3

This is an introductory course in the fundamental principles and functions of marketing, and is largely descriptive in content and format. The course is designed to meet the needs of those who need to obtain an overview of marketing and those who require the basics of marketing as a foundation for more advanced studies.

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