Showing details for BUSN1025 C in the 2018 Spring term. View another term
Writing a Marketing Plan
Developing a Marketing Plan helps you establish, direct, and coordinate your marketing efforts. Preparing a marketing plan forces you to assess what's going on in your marketplace and how it affects your business. It also provides a benchmark for later measurement. Often, simply embarking on the process of preparing a marketing plan guides you in developing a successful marketing strategy.