About this program
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Credential Awarded: 1 Year Graduate Certificate
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Campus: Welland
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Code: 0478 P0478
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Delivery Length: 1 Year
This designation means the program satisfies the field of study requirement established by Immigration, Refugees, and Citizenship Canada (IRCC). Graduates of eligible programs at designated learning institutions may qualify to apply for a Post-Graduation Work Permit, enabling them to gain Canadian work experience.
Note: PGWP eligibility does not guarantee approval of a work permit application. All applications are subject to IRCC's requirements and assessment.
Who are you?
- I am a domestic applicant. *
- I am an international applicant.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements.
- Check the Availability tab to see whether or not the program is accepting applications, and what start dates are available.
- Complete an application online through ontariocolleges.ca.
- Our Admissions Office will acknowledge your application has been received and will provide you with your NC Student ID number and details on your next steps.
Your education at Niagara College begins with your application. We're here to help make the process easy!
- Carefully read the Admission Requirements tab to make sure you meet the program requirements. Official, translated high school and/or post-secondary transcripts, proof of graduation and proof of English proficiency will be required.
- Check the Availability tab to see whether or not the program is accepting International applications, and what start dates are available.
- For next steps in the application process please visit international.niagaracollege.ca/how-to-apply/.
- Complete an application online through our Online Application Form.
- Niagara College will send you or your agent a confirmation of receipt via email within 48 hours of receiving your application.
By Email
Reach out to us using our contact form and we'll respond within regular business hours.
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Register for an Info SessionOverview
Do you have what it takes to become a leader in the emerging world of social media management? Are you creative, analytical, detail-oriented and digitally adept?
As a social media professional, you will plan, execute and analyze social media campaigns for a variety of organizations and clients, in both for-profit and non-profit sectors. You will create engaging communications using images, video and text to enhance brands and improve online engagement.
Courses
| Code | Course Name | Credits |
|---|---|---|
| SOME9100 | Social Media Strategies | 3 |
| SOME9110 | Writing for Social Media | 3 |
| SOME9120 | Online Marketing and Public Relations | 6 |
| SOME9130 | Canadian Media Practices and Law | 3 |
| SOME9140 | Visual Communications | 3 |
| SOME9150 | Videography | 3 |
| Code | Course Name | Credits |
|---|---|---|
| SOME9200 | Applied Projects l | 3 |
| SOME9260 | Paid Campaigns and Analytics | 3 |
| SOME9270 | Campaign Leadership and Management | 3 |
| SOME9280 | Entrepreneurship and Career Development | 3 |
| SOME9290 | Website Management | 3 |
| SOME9300 | Applied Projects II | 6 |
Learning Outcomes Term: 1254
Create and implement a social media plan including objectives, strategies, budgets, media content, and evaluation criteria to meet organizational objectives.
Evaluate the effectiveness of social media activities to assess current practices and create future campaign plans.
Create and manage social media content that supports an organization's communication goals and objectives, using a variety of software applications and tools.
Interpret social media analytics in order to determine consumer needs relating to goods and services in domestic and international markets.
Organize and lead individuals involved in a social media project team to create and execute a complex, coordinated social media campaign.
Develop strategies to establish, build and sustain relationships with customers using social media tools.
Identify and critique social media trends and tools to align the specific needs of the organization and optimize the effectiveness of communication initiatives.
Evaluate social media campaigns for adherence to ethical, legal and privacy regulations and legislation.
Combine research and investigation techniques to create purposeful social media content able to inform, educate, and/or influence consumers using substantiated content.
Admission Requirements
- Ontario College Diploma, Advanced Diploma, Bachelor’s Degree or equivalent and
- Proof of English proficiency
Selection and Ranking
Testing or other supplemental evaluation may be required.
Learn more about admission decisions.
Note
Most private college courses and/or credentials are not acceptable as admission requirements for Niagara College programs.
Please contact the Admissions office at [email protected] for assistance.
Computer Requirements
Students are responsible for ensuring that they have a Microsoft Windows-based desktop or laptop that meets or exceeds the following general requirements:
- A desktop or laptop running on an updated Microsoft Windows operating system (Windows 11 recommended).
- Minimum 256GB SSD storage and 8 GB memory (note that 16 GB memory is strongly recommended).
- An integrated or peripheral video camera, microphone, and speaker system.
- Reliable internet connectivity with Broadband capabilities. A minimum download speed of 10 – 50 Mbps is recommended.
Niagara College may not be able to provide support for systems different than the above specifications as provided software may not operate properly. Academic software for your courses will be made available for download and remote use. Access will also be provided to remote high performance computer labs if software downloads are not feasible.
Note: We do not provide support for Chromebooks or Apple products. (learn more)
The technology requirements indicate there is no support for Chromebooks or Apple products. Can I still take my program if I have a Macbook or Chromebook?
For most programs, the recommendation is to have a MS Windows 11 computer for an optimal experience and for ease of downloading academic software. The reliability of remote connections to college computers and software cannot be guaranteed for Macbook and Chromebook users.
The Microsoft Office suite products that are available free to Niagara College students though Office 365 do have versions that work with Macbooks and Chromebooks, and most internet-based applications will work as well. However, some program-specific software is designed to run on Windows 10/11, and the successful download of these applications cannot be guaranteed.
Our Learning Management System (LMS) at Niagara College is Brightspace, and while students can access Brightspace through an internet browser, for some assignments and tests there is a layer of security that uses a proctored browser. The proctored browser will not function on Macbooks or Chromebooks.
Students assume the risk of a compromised virtual experience if they choose to participate without the recommended technology.
Computer/technology requirements may be subject to change without notice.
Availability
Legendfor intake status table
Open
Accepting applications
Waitlisted
Eligible applications will be placed on a waiting list
Closed
Not accepting applications
Suspended
No longer offered this term
The College reserves the right to cancel or make changes to any course or program, fee, procedure, or campus location at any time.
Back to TopPathways
Explore your pathway options What are pathways? for the Social Media Management program below.
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To NC fromUniversidad ORT Uruguay — Bachelor's Degree in Global Communications Uruguay
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From NC toUniversity of Niagara Falls Canada (UNF) — Master of Arts in Digital Media and Global Communications Canada
For detailed information about these pathway options visit niagaracollege.ca/pathways/.
Applicants with previous postsecondary education will be assessed for transfer credits upon receipt of an official transcript from their previous institution. There is no fee for this service.
Tuition
The below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition fees are set in accordance with the Ontario Ministry of Training, Colleges and Universities fee guidelines.
Year 1
Level one $3,423.30
| Fee Type | Fee Cost |
|
Tuition
|
$2,049.10
|
|
Ancillary Fees
|
$1,269.20
|
|
Material Fees
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$105.00
|
|
Level one Total
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$3,423.30
|
Level two $2,988.30
| Fee Type | Fee Cost |
|
Tuition
|
$2,049.10
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$0.00
|
|
Level two Total
|
$2,988.30
|
We're helping make your NC dreams a reality.
To help fund your education access $1.5 million in scholarships and awards made available by our generous donors. You will be automatically considered for some awards, however other awards will require an application.
Explore Scholarships & BursariesAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesThe below is a tuition fees estimate ( what's this?) for the indicated start term. Tuition and estimated fees for International students are based on program type.
Year 1
Level one $10,834.20
| Fee Type | Fee Cost |
|
Tuition
|
$8,475.00
|
|
Ancillary Fees
|
$2,019.20
|
|
Material Fees
|
$340.00
|
|
Level one Total
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$10,834.20
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Level two $9,649.20
| Fee Type | Fee Cost |
|
Tuition
|
$8,475.00
|
|
Ancillary Fees
|
$939.20
|
|
Material Fees
|
$235.00
|
|
Level two Total
|
$9,649.20
|
We're helping make your NC dreams a reality.
Access over $200,000 in scholarships and awards.
Explore & ApplyAdvanced Tuition Tool
The tuition amounts provided are an estimate only ( what's this? ).
To generate a detailed fees calculation, which includes tuition, ancillary, and material fees for this or a different start term, please access the Advanced Tuition Tool.
Generate My FeesCosts and Dates
General information about other costs, due dates, refund policy, housing costs, and more can be found on the Niagara College International website.
What is your tuition estimate?
Your tuition estimation includes tuition, ancillary, and material fees based on a program and term. Fees may vary upon enrolment into specific courses that are outside of the core curriculum or elective courses. Fees for future terms (where fees have yet to be published) are estimates based on the current academic year fee structure.
Additional fees include textbooks and a parking pass (if parking on campus). Additional costs may be incurred for optional field trips, learning materials, equipment or clothing.
Note: For new programs tuition and fees may not yet be available. Typically tuition amounts are available in May for the next academic year. Please check back.
