Telling #myNCstory

my NC story

The NC story has come to a screen near you.

Niagara College has launched a series of student-centred videos that build on the college’s brand and tell captivating stories of how Niagara College makes “Applied Dreams” come true.

The project is part of a coordinated social media campaign that will utilize the #myNCstory hashtag – creating a searchable link to the videos across different platforms, and allowing students, staff, alumni and others to share their own NC stories through social media. The videos will also play a starring role in NC’s 2014-2015 student recruitment campaign.

The videos were developed by the Marketing and Communications department over the spring and summer, and represent hundreds of hours of video shoots, interviews and editing.  Twenty-six videos have been launched so far, with more in the works – covering all of the College’s main program areas.

“We’re very grateful to all of the departments, staff, faculty, students and grads who are a part of this exciting project,” said Dorita Pentesco, the college’s director of marketing and recruitment. “This project embraces the idea that we all have a role to play in telling the Niagara College story – and these videos tell our story in a very compelling way.”

Among the videos are:

All of the videos are posted on YouTube, and myncstory.com, and promoted via QR codes on marketing materials and recruitment publications. Faculty and staff are encouraged to share the videos – through emails with prospective students or others, or via social media, and to use #myNCstory in posts about Niagara College.

“The videos are an effective tool for helping students understand the full range of benefits and experiences that come with Niagara College’s unique approach to applied education,” said Pentesco. “These are the stories that define “Applied Dreams.”

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