The NC story has come to a screen near you.
Niagara College has launched a series of student-centred videos that build on the college’s brand and tell captivating stories of how Niagara College makes “Applied Dreams” come true.
The project is part of a coordinated social media campaign that will utilize the #myNCstory hashtag – creating a searchable link to the videos across different platforms, and allowing students, staff, alumni and others to share their own NC stories through social media. The videos will also play a starring role in NC’s 2014-2015 student recruitment campaign.
The videos were developed by the Marketing and Communications department over the spring and summer, and represent hundreds of hours of video shoots, interviews and editing. Twenty-six videos have been launched so far, with more in the works – covering all of the College’s main program areas.
“We’re very grateful to all of the departments, staff, faculty, students and grads who are a part of this exciting project,” said Dorita Pentesco, the college’s director of marketing and recruitment. “This project embraces the idea that we all have a role to play in telling the Niagara College story – and these videos tell our story in a very compelling way.”
Among the videos are:
- Culinary students getting “Saturday Night Ready” – Chef professors and students explain how bring prepared to excel during the busiest times in a restaurant kitchen is the standard for students in the Canadian Food and Wine Institute;
- Broadcasting: Radio, Television and Film grad Austin Munday explains how the program prepared him for a job in Sochi, Russia rigging the cables that brought the 2014 Winter Olympics to the world;
- A group of Business – Sales and Marketing students travel to Montreal to compete at the Vanier BDC Case Challenge, where they’ll have only three hours to analyze a problem and create a marketing plan for a panel of judges;
- A behind the scenes look at the NC Dental Clinic where students gain hands-on experience working with professional dentists and real clients;
- Photonics students and staff shed light on photonics – a technology that touches almost every part of our lives, and one of the hottest job sectors;
- Police Foundations and Acting for Film and Television students work together to create scenarios that provide hands-on learning for both programs.
All of the videos are posted on YouTube, and myncstory.com, and promoted via QR codes on marketing materials and recruitment publications. Faculty and staff are encouraged to share the videos – through emails with prospective students or others, or via social media, and to use #myNCstory in posts about Niagara College.
“The videos are an effective tool for helping students understand the full range of benefits and experiences that come with Niagara College’s unique approach to applied education,” said Pentesco. “These are the stories that define “Applied Dreams.”