President Dan Patterson and members of the NC’s senior management team – a group noted for its ability to remain cool under pressure — responded to a challenge extended by Brock University president Jack Lightstone to complete the ALS Ice Bucket Challenge today.
Patterson, along with vice presidents Steve Hudson (Academic) and Rick Anderson (Student and External Relations, acting) and senior advisor Rob Walters, were all drenched in ice water as part of a sweeping social media campaign designed to raise awareness and support for Canadians living with Amyotrophic Lateral Sclerosis (ALS). A video of the event is available on YouTube.
The drenching took place in the College’s teaching vineyard at the Niagara-on-the-Lake Campus during NC’s annual new employee orientation event. A clearly-refreshed Patterson encouraged the new team members and all NC faculty and staff to learn more about the important cause and to support Canadians living with ALS, before extending his own challenge to NC’s Student Administrative Council to participate in the ice bucket challenge. The group also made personal contributions to ALS Canada.
According to its web site, the ice bucket challenge has helped ALS Canada raise more than $1 million. To learn more about ALS, or to donate visit www.als.ca.