NC hosts wine sales and profitability symposium

The Winery Sales and Profitability Symposium hosted by Niagara College’s Canadian Food and Wine Institute will bring together industry experts who will provide insight and tools for winery sales, marketing and merchandising on Tuesday, February 28 at the Niagara on the Lake Campus.

The symposium, which is in its fifth year, is a student-led initiative, and forms part of the curriculum for Niagara College’s Wine Business Management post-graduate program. The students, in partnership with the Wine Council of Ontario, have put together a comprehensive line up of speakers and activities designed to share ideas and best practices, and to create excitement about the sales potential for 2012. Highlights include:

• Keynote Speaker MARK CHANDLER, the face of Lodi, California, will draw from his 20 years of leadership at the Lodi Winegrape Commission to cover two key subjects for winery success – how to enhance the visitor experience to stimulate sales, and leveraging regional promotion to benefit wineries.

• It’s in the Details – First impressions, merchandising techniques, and overall impact of store design and physical space. Uncover the mystery of creating stimulating displays.

• Social Media – How to Drive Sales Through Social Media – the new user. Taking Twitter to the Next Level.

• James Treadwell on Wine and Food Pairing to influence sales

• A “Sip and Graze” lunch featuring local Cabernet Franc and Riesling wines paired professionally at the newly-renovated Benchmark Restaurant.

“This event is a great opportunity for winery owners, sales staff and professionals to network and learn from some of the key leaders in the wine industry,” said Jon Ogryzlo, Dean of the Canadian Food and Wine Institute. “The symposium also provides important hands-on experience for our students, as well as the chance to participate in some excellent sessions with Ontario’s wine industry.”

The day-long event will include seven different 50-minute sessions, lunch at the Niagara College restaurant, Benchmark, and an opportunity to sample local wines and network at the end of the day. The cost is $75, and the symposium is open to all. Online registration is available at

Niagara College’s Wine Business Management program is a one-year post-graduate program that provides expertise in the business, retail, marketing and export aspects of the wine industry.


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