Course Details

Course Title: Fitness Marketing and Entrepreneurship

View Course Outline

Code: PHLT1290P

Admit Term: 2020 Winter 1201

Credits: 3


This course provides the student with the fundamentals of marketing. Students will also learn how to develop a marketing plan. It is designed to provide students with practical computing skills required to create a variety of marketing materials. The students will be taught the principles of entrepreneurship and they will learn how to apply these principles to starting a business in the fitness industry. They will learn how to use design principles to develop promotional tools for internal and external marketing.

Prerequisite(s) for this course

  • CAPL1199 - Computer Applications

The information on this page reflects course details for course PHLT1290P in the 2020 Winter term. Find details for another term.