Courses
Course Title: Marketing Management I
Code:
MKTG1503PAdmit Term:
2023 Fall 1234Credits:
3Description:
Case studies assist students in exploring the role of management in the development and implementation of marketing strategies. Product and service, pricing, distribution, and promotion aspects of marketing strategy are given emphasis in this part of a two-part sequence.
Prerequisites for this course
- MKTG1255 - Marketing Applications OR
- MKTG1430 - Marketing Applications
The information on this page reflects course details for course MKTG1503P in the 2023 Fall term.
Find details for another term.